Know which locations answer new leads, and which let them go cold.

ReplyClock sends each of your locations a realistic inquiry by web form, email or chat, times the reply, and grades it. Every month you get a location-by-location scorecard with timestamps, evidence and the fixes that matter most.

Get a free 3-location snapshot See a sample scorecard

What we measure

Every test is scored out of 100 with the same published rubric, so a grade in Dallas means the same thing as a grade in Denver.

35 pts

Speed to first personal reply

Business-hours time from submission to the first reply written by a person, from under 5 minutes down to no reply in 7 days.

15 pts

A person, or only an autoresponder

Did a real person respond, or just a canned "thanks, we'll be in touch"?

20 pts

Was the question answered?

Every inquiry asks a real service question. We grade whether the reply actually answered it or deflected it.

10 pts

A clear booking path

A booking link or a specific time scores best. "Let us know" scores least.

12 + 8 pts

Follow-up and professionalism

Personal follow-ups over 7 days, plus the right brand name, no errors, a named sender and a courteous tone.

How it works

Nothing to install, and no access to your systems.

1. Agree on scope

You pick the locations and channels (web form, email, site chat). We get your written permission to test them.

2. We send the inquiry

Each month every location gets a realistic inquiry, submitted Tuesday–Thursday between 10 AM and 2 PM local time.

3. We watch for 7 days

We log every reply and follow-up with full timestamps. We never book an appointment or tie up your staff.

4. You get the scorecard

Grades, a location ranking, time to first reply, screenshots, and the top fixes, as a PDF and a web page.

Honest methodology

An independent measurement only works if it's fair and checkable.

Your locations are tested only with your written permission. Client tests follow a scope you approve.
Prospects get one disclosed inquiry. Before you're a client, any benchmark is a single inquiry through a form meant for new customers. It clearly says it's a ReplyClock response-time benchmark, asks one real question, and says no appointment will be booked.
We never bypass a CAPTCHA, never book appointments, and never reply after your team's first message, so your follow-up is measured as it really happens.
Every score can be checked. We keep the submission time, screenshots and each reply with full email headers. Anyone can recompute a grade from the evidence.
What we don't measure yet: phone calls and text messages. If a form requires a phone number, that test is marked "not testable" rather than scored.

Why it matters: in a 2025 study, FranFunnel sent one web inquiry to each of 530 franchise brands. 28% sent no reply of any kind, and 44% never sent a personal reply. Among brands that did reply, the first email took 9.1 hours on average. Source: FranFunnel Franchise Lead Response Time Study (530 brands, fielded March–April 2025; franchise-candidate inquiries, informal sample, as described by the study authors).

Pricing

Simple monthly plans. Cancel any time. All plans use the same rubric and evidence standard.

Starter

$150/month

For emerging brands and regional operators.

Up to 10 locations
1 web-form test per location per month
Monthly scorecard: PDF + web
Location ranking and top 3 fixes

Growth

$400/month

For growing franchise systems.

Up to 50 locations
Monthly web-form and email tests per location, plus site chat where offered
3 competitor benchmarks
Region and owner rollups
Raw evidence export

Network

$800/month

For larger systems and multi-brand groups.

Up to 150 locations
Everything in Growth
A second web-form test per location each month
5 competitor benchmarks
Quarterly review call